Social Media Workshop 101 Series- Managment & ROI Tools 

Use your time effectively while getting the results you need. Learn to use tools which will allow you to maximize your time when posting updates and tweets to your social media accounts. You will set up accounts on Ping, Hootsuite and Tweetdeck.

The Social Media Management & ROI Tools workshop is the sixth and last in the series of workshops. The purpose of this workshop is to show you how to use tools that will help you manage your social media accounts so you can maximize their effectiveness and minimize the time it takes to update your accounts on a regular basis.

We will also discuss tools which you can use to monitor and measure your return on investment so that you know if you are achieving your goals that were established in the first workshop. Time permitting and if necessary, we will discuss how to integrate your website, blog and social media accounts

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Please bring the brand message and goals that were created in the Social Media & branding workshop.
At the end of this workshop, you will be able to:

 Use tools to manage all of your social media accounts
 Maximize your effectiveness while minimizing your time commitment
 Use tools to measure your visibility on the internet
 Analyze the effectiveness of brand strategy and make changes as necessary
The Take-Aways for this workshop are:
 Your social media tool box to
o Manage your social media accounts
o Measure your ROI
 Modifications to the Take-Aways from the 1st workshop
o Your brand message
o Your strategy to implement your brand
o Your list of goals for your social media activities

Presented by: Jean Pickering, President & Social Media Director, The Tektite Group, LLC

Jean Pickering has been in the IT consulting business for 25 years. Prior to become a software consultant, Jean was a high school special education teach and was responsible for developing several training programs for both her school district and non-profit organizations. Since becoming a software consultant, Jean has always worked with cutting edge technology. Besides being the President of The Tektite Group, LLC, she also runs the BNC IT Group which is a group of IT Professionals in the Chicagoland area. Her company, The Tektite Group, LLC, works with small businesses, entrepreneurs, start-ups, and non-profits to help them learn how to manage their brand on the internet. The Tektite Group’s goal is to empower their clients by demystifying technology. Due to Jean’s success at marketing her personal and company brand, the “buzz” about Jean and The Tektite Group is growing.

Most recently, The Tektite Group has become one of the leading IT consulting companies that help companies and individuals develop and implement their branding strategy for the internet. This is done via workshops, seminars, one-on-one consulting, website design & development, search engine analysis, and development of and implementation of social media marketing campaigns. The factor that distinguishes The Tektite Group from PR & Marketing Firms is the fact that The Tektite Group approaches social media and branding from a technical perspective.